The Weight Loss Mindset exists for people over 40 who are finished blaming themselves. Lasting food freedom comes from identity transformation, and around here nobody counts calories, earns their meals, or apologizes for eating.

I’m Rick Taylar.

For years I lived inside the cycle you know by heart.

A new plan every few months. Keto, paleo, sheer white-knuckled discipline. Each one worked until it didn’t, and each ending felt the same: the weight crept back, the shame moved in, and some invisible hand kept steering me toward food I didn’t even want.

Then I noticed something that changed everything.

The battle was never happening on my plate. It was happening in my programming.

My brain had spent decades learning who I was around food, and it defended that identity against every diet I threw at it. So I stopped attacking the behavior and went after the self-image underneath it. When the person changed, the eating followed on its own. The food noise faded because there was nothing left to argue with.

Twenty-plus years as a counselor and coach went into turning that discovery into a system others could follow. That system became The Weight Loss Mindset.

The core idea is simple. Your body holds the weight your identity expects. Think of an internal thermostat, set over years by beliefs, patterns, and repetition. Diets crank the windows open in winter; the thermostat just works harder to restore the old setting. Willpower can’t beat it.

Resetting it is the only move that lasts, and resetting it is exactly what we do here.

On this blog you’ll find:

Articles that go after the beliefs holding your weight in place, episodes from The Weight Loss Mindset Podcast, and the science behind why smart, capable people stay stuck.

Everything here is written for what actually works after 40.

What readers and clients say:

“This course has quieted that constant chatter. I am a person. A lot more than just my weight.” — Sherry R., Richford, NY, USA

“After just a few days I was truly amazed how my thinking, my mindset, began to change. And that changed everything for me! The sense of freedom and lightness I began to feel was surprising and thrilling.” — Beth V., Roseburg, OR, USA

“I no longer participate in negative self-talk when I have a minor setback. I changed my thinking to focus on ‘healthy choices’ rather than ‘dieting.'” — Christine S., Markham, Ontario, Canada

Beyond the coaching:

I live in Taiwan, where I’ve spent two decades studying behavioral psychology, identity science, and neuroscience.

I wrote the Weight Loss Mindset Hacks book series and host The Weight Loss Mindset Podcast.

All of it comes back to one conviction: you were handed a system designed to fail you, and you’ve been absorbing the blame for its failures.

That ends here.

Ready to change the programming instead of fighting it?

Start with the free 7-Day Blueprint. One short email a day for seven days, showing you how to reset the thermostat instead of fighting it.

Join 1,500+ people who are done with diets and ready for something different.

The door’s open.

Keep winning,
Rick